Raise A Stink . . . Komen Strikes Again

Follow this link to watch on youtube

I think this video says it all and is why I am a huge supporter of Breast Cancer Action.

Please Think Before You Pink!

Pink Revisited . . . 20 Years of Cause Marketing

I have often shared my issues with the pink ribbon and cause marketing here on this blog. I am a big supporter of Breast Cancer Action's (BCA) Think Before You Pink campaign because they challenge companies that may use pink to increase their sales especially those who produce products with ingredients linked to breast cancer. During the month of October everywhere you look there are pink ribbon's slapped on all kinds of products.

BCA puts out a quarterly newsletter the Source and I wrote an article for the fall issue which came out this week. In the piece I share my feelings about the use of the pink ribbon and cause marketing. I encourage you to read it and share it if it speaks to you.

Check it out here! And let me know what you think!

Tell Eli Lilly To Stop Milking Cancer!

Think Before You Pink is a campaign launched by Breast Cancer Action (BCA) in 2002. It was started in response to an increasing concern about the huge number of pink ribbon products and promotions on the market.

This campaign also focuses on what they call "Pink Washers". These are companies that say they care about breast cancer and promote its awareness but produce products that are linked to the disease! Many cosmetic companies put out products with known carcinogens in the ingredients that have been linked to cancer. This is of special interest to me as I try to avoid using products with bad stuff such as parabens and other chemicals/toxins.

BCA's latest campaign is called "Milking Cancer". Head over there and sign the petition to tell Eli Lilly to stop milking cancer! Please take a moment to watch this video. It speaks for itself!

Milking Cancer from Breast Cancer Action on Vimeo.

Do you think before you pink?

Pink Nausea Hits Fast Food Market . . . KFC Teams Up With Komen to Save Some Boobs

When I heard about Buckets for the Cure it turned my stomach much like fast food fried chicken would. What kind of a toxic combo is this anyway? Ummmm.....yes lets encourage people to consume fried chicken that is unhealthy in order to donate 50 cents to Komen and fight a disease linked to poor nutrition. Eat some fried chicken and save some boobs. Its just that easy! Please Komen be kidding me!

I think this is disgusting on many levels. I am sure that KFC will make tons more money than Komen will ever see. Yet another example of pink washing . As a breast cancer survivor I would much rather see people show their support by donating to an organization such as Breast Cancer Action whose Think Before You Pink Campaign brings much needed awareness to pink washing or to the Im Too Young For This! Cancer Foundation which is a great non profit supporting young adults with cancer.

Have you heard of this new campaign? What do you think? Will you buy a bucket to support breast cancer?

Revisiting The New Mammography Guidelines

I shared my view of the new mammography guidelines on this blog back in November when the USPSTF issued the changes. As most of you know these changes caused quite the stir in both the medical community and those living with breast cancer especially younger women.

I recently had the pleasure of cowriting an article for The Source, a quarterly newsletter issued by Breast Cancer Action (BCA). BCA is a national organization that "challenges assumptions and inspires change to end the breast cancer epidemic." I have often referred to them on my blog in reference to their great Think Before You Pink Campaign. BCA is one of the few in support of the new mammography guidelines. You can read about where they stand on the issue here.

Check out Screening and Mammography: The Real Story written by myself and Angela Wall the Communications Manager of BCA.

Then come on back and share your thoughts!