When I heard about Buckets for the Cure it turned my stomach much like fast food fried chicken would. What kind of a toxic combo is this anyway? Ummmm.....yes lets encourage people to consume fried chicken that is unhealthy in order to donate 50 cents to Komen and fight a disease linked to poor nutrition. Eat some fried chicken and save some boobs. Its just that easy! Please Komen be kidding me!
I think this is disgusting on many levels. I am sure that KFC will make tons more money than Komen will ever see. Yet another example of pink washing . As a breast cancer survivor I would much rather see people show their support by donating to an organization such as Breast Cancer Action whose Think Before You Pink Campaign brings much needed awareness to pink washing or to the Im Too Young For This! Cancer Foundation which is a great non profit supporting young adults with cancer.
Have you heard of this new campaign? What do you think? Will you buy a bucket to support breast cancer?
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4 comments:
I'm appalled! And going to think twice about ever supporting Komen again. This makes me really suspicious.
Hi Roseana,
Thanks for your comment! I feel the same way! I was quite shocked at the whole thing!
What the Cluck? Tell KFC and Susan G. Komen for the Cure to stop pinkwashing!
With their "Buckets for the Cure" campaign, KFC and Susan G. Komen for the Cure are telling us to buy buckets of unhealthy food to cure a disease that kills women. When a company purports to care about breast cancer by promoting a pink ribboned product, but manufactures products that are linked to the disease, we call that pinkwashing. Make no mistake--every pink bucket purchase will do more to benefit KFC's bottom line than it will to cure breast cancer. Join us in telling KFC and Susan G. Komen for the Cure to rethink this pinkwashing partnership.
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