Think Before You Pink is a campaign launched by Breast Cancer Action (BCA) in 2002. It was started in response to an increasing concern about the huge number of pink ribbon products and promotions on the market.
This campaign also focuses on what they call "Pink Washers". These are companies that say they care about breast cancer and promote its awareness but produce products that are linked to the disease! Many cosmetic companies put out products with known carcinogens in the ingredients that have been linked to cancer. This is of special interest to me as I try to avoid using products with bad stuff such as parabens and other chemicals/toxins.
BCA's latest campaign is called "Milking Cancer". Head over there and sign the petition to tell Eli Lilly to stop milking cancer! Please take a moment to watch this video. It speaks for itself!