Tuesday, July 8, 2008

Think Before You Pink

Its hard to believe that in a few short months, 3 to be exact, it will be October.  And we all know what that means.  Pink everywhere.  Now, don't get me wrong, pink always was and still is my favorite color, but for the month of October it takes on a different meaning.  It symbolizes breast cancer awareness month.  There will soon be pink ribbons on almost every product in the stores ad nauseam.  

As a breast cancer survivor I don't want to come off as ungrateful or bitchy about the bc awareness campaign.  Its just I can't help but wonder as I do every year if some companies tag themselves with that pink ribbon to increase their sales.  That is why I was glad to find out about a campaign looking out for just that.  Its called Think Before You Pink.  A project of Breast Cancer Action, it was launched in 2002 in response to an increasing concern about the huge number of pink ribbon products and promotions on the market.

This campaign also focuses on what they call "Pink Washers".  These are companies that say they care about breast cancer and promote its awareness but produce products that are linked to disease!  One example is Avon.  This company produces cosmetics with known carcinogens in the ingredients that have been linked to cancer.  This is of special interest to me as I try to avoid using products with bad stuff such as parabens and other chemicals/toxins.  

Be sure to check out this campaign and let me know what you guys think!  Am I the only one suspicious of  all those pink ribbons?

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